Pioneering Innovation in Farming
to Enhance Efficiency and Lead the Industry
One of the core tenants of Richter AG is to develop and implement innovative ideas into farming and business practices. By fostering creativity, new processes can be developed for the sake of increasing operational efficiency, overcoming new threats, and maintaining a position on the leading edge of the farming industry.
"Creativity is thinking up new things. Innovation is doing new things." – Theodore Levitt
In recent years, Richter AG has experimented with crops not traditionally grown in the Sacramento Valley, taken new approaches to old crops, and developed an outside the box approach for how employees track and report their labor hours.
"If you always do what you always did, you will always get what you always got." – Albert Einstein
Embracing Innovation and Risk
Not every idea will work out, but growing as a company means taking risks and learning from mistakes. Richter AG is committed to focusing on innovation because it’s crucial for capturing new opportunities in business and farming.
